Terms.

Atlas Strategy Ltd(“Atlas”, “we”) is a private limited company registered in England & Wales (company number 17183923), registered office at 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London W1T 6EB.

These terms apply to:

• Visitors to this website— the marketing site, the waitlist form, and any informational pages we publish.
• Prospects and clients— in respect of how the relationship is framed publicly. The binding commercial terms live in the signed CSA, SoW, and DPA.

Atlas sells AI consulting and software-engineering services packaged into productised retainers. A typical engagement combines:

• Scoping and discovery— understanding the client’s operation, data, and constraints.
• Bespoke design and build— configuration of Atlas’s underlying engineering against the client’s specific workflows.
• Operation and ongoing tuning— where the engagement includes Atlas operating the delivered tool on the client’s behalf under a retainer.

Every engagement is classified into one of three hosting tiers in the SoW, mirrored in the DPA:

• Tier 1— productised wedge, Atlas-hosted on a per-client basis.
• Tier 2 (default)— bespoke build on infrastructure the Client owns and pays for, with Atlas holding revocable operator access.
• Tier 3 (exception)— bespoke build on Atlas-owned infrastructure, available only by written exception and with an additional hosting fee.

Atlas often offers a free MVP (Minimum Viable Product) phase before any paid engagement begins, typically lasting two to seven working days. The purpose is to demonstrate feasibility and explore the client’s requirements on synthetic or public data.

• No charge. Neither party is invoiced for the MVP phase, and neither is obliged to proceed.
• Confidentiality applies from day one— the confidentiality clause of the CSA template covers the MVP phase regardless of whether a paid engagement follows.
• Intellectual property in MVP-phase workremains with Atlas until a paid agreement is signed and the first payment is received, at which point IP transfers under the CSA. If no paid engagement follows, Atlas may retain, reuse, or repurpose the work with the client’s confidential information removed or anonymised.
• No production data.The MVP phase runs on synthetic or public data unless a DPA is in place — which is uncommon at this stage.

Atlas’s direct contractual relationship with each client is governed by:

• The Client Services Agreement (CSA)— covers scope, fees, intellectual property, warranties, AI-specific terms (human oversight, no training use, regulatory compliance), confidentiality, change requests, optional retainer, and dispute resolution.
• The Scope of Work (SoW)— the project-specific schedule attached to the CSA: deliverables, acceptance criteria, timeline, total fee, and the categories of personal data to be processed.
• The Data Processing Agreement (DPA)— the UK GDPR Article 28-aligned schedule covering Atlas’s role as processor, the sub-processor list, residency, security measures, and the offboarding runbook.

We do not touch production client data without all three in place.

This website is provided on an as-is basis, without warranty of any kind, express or implied. We make no guarantee that the site will be uninterrupted, error-free, or free of defects.

Content on the website (text, design, brand marks) is owned by Atlas Strategy Ltd or its licensors. You may read it; you may not republish, redistribute, or use it commercially without written permission.

You agree not to use this site to attempt unauthorised access, submit automated requests that exceed reasonable rate-limits, impersonate another person, or do anything unlawful.

The systems Atlas builds and operates use AI — primarily large language models — to do their work. A few honest limits apply, and are reflected in the CSA:

• No guarantee of perfection. AI systems operate on probabilities, not certainties. Atlas does not warrant that AI outputs will be 100% accurate, free from bias, or error-free in all circumstances.
• Human oversight is required.Production AI outputs are reviewed before they reach end-users in any consequential workflow (e.g. messaging batches sent on a client’s behalf are approved by the client’s operator before send).
• No training use of client data.Atlas does not use client data to train AI models — not for the client itself, not for other clients, not for Atlas’s own general-purpose tools. Anthropic’s published Commercial Terms similarly prohibit training on API inputs and outputs.
• High-risk applications.If you intend to use an Atlas-built tool to make decisions that fall under the UK or EU AI Act’s high-risk categories (employment, credit, healthcare, etc.), tell us in writing before work begins so we can build the necessary safeguards.

Whether using this website, engaging Atlas as a client, or interacting with a tool Atlas has built, you agree not to:

• Use Atlas’s services for unlawful purposes, fraudulent activity, infringement of third-party rights, harassment, or the sending of unsolicited bulk messages.
• Process personal data through an Atlas-built tool without a documented lawful basis under UK GDPR.
• Process special-category personal data (UK GDPR Article 9) or children’s data at scale without a written variation to the CSA establishing the additional safeguards.
• Use an Atlas-built tool to make decisions about individuals that produce legal or similarly significant effects, based solely on automated processing, without separate written agreement.
• Attempt to disrupt, reverse-engineer, probe for vulnerabilities, or gain unauthorised access to Atlas’s infrastructure or that of its sub-processors.
• Resell, sublicence, or commercially redistribute Atlas’s services or deliverables outside the licences granted in the CSA.

Atlas reserves the right to suspend or terminate any service that breaches this section, without prejudice to its rights under the signed CSA.

Where Atlas builds or operates a tool that contacts a client business’s customers (for example, reactivation messaging to a veterinary practice’s pet owners), those customers have a relationship with the client business, not with Atlas. Atlas acts strictly as a data processor under UK GDPR Article 28, governed by the written DPA.

End-user enquiries about appointments, care, billing, or insurance should be directed to the client business. Data protection enquiries may be raised with either the client business (as controller) or with Atlas (as processor) — see the Privacy page.

The notice and termination provisions of each client engagement are set out in the signed CSA. On termination, Atlas runs a standard exit runbook to remove its access and dispose of any data it holds:

• Within 48 hours— Atlas’s operator access is revoked from every system used in the engagement (Supabase, Vercel, Railway, GitHub, Stripe, and any others). Written confirmation is sent.
• Within 7 days— any credentials Atlas was holding on the client’s behalf are rotated.
• Within 14 days— any client data in Atlas’s development environment is deleted. Written confirmation is sent.
• Within 30 days (Tier 1 and Tier 3 engagements) — production data on Atlas-hosted infrastructure is purged or transferred back to the client, with written confirmation and deletion evidence (Supabase project deletion timestamp, Vercel deployment removal, etc.).

The exit runbook applies whether the engagement ends amicably or otherwise. The client does not have to ask for any of this.

Nothing in these terms limits or excludes any liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any liability that cannot be excluded under UK statute.

Subject to that:

• Services performed with reasonable skill and care. Deliverables under a paid engagement are warranted to materially conform to the agreed Scope of Work for a defined warranty period specified in the CSA.
• Aggregate liability cap.Atlas’s total aggregate liability under or in connection with any client engagement, whether in contract, tort (including negligence), or otherwise, is limited to the total fees actually paid by the client under that engagement (or a higher cap if agreed in writing). The exact figure is in the signed CSA.
• No indirect or consequential loss. Atlas is not liable for indirect, consequential, or incidental losses, including loss of profit, revenue, data, or business opportunity, even if advised of the possibility of such losses.
• AI outputs.AI Components require human oversight in the client’s operational context. The client is responsible for ensuring that its use of an Atlas-built tool complies with applicable laws and regulations and for any decisions made by its staff based on AI outputs.

These terms, and any dispute arising out of or in connection with them, are governed by the laws of England and Wales.

The parties will first attempt to resolve any dispute through good-faith negotiation. If the dispute is not resolved within 30 days, either party may refer the matter to mediation under the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure, conducted in London. If mediation does not resolve the dispute within 60 days of referral, either party may bring proceedings before the courts of England and Wales, which have exclusive jurisdiction. Nothing in this section prevents either party from seeking urgent injunctive relief from a court of competent jurisdiction.

Questions about these terms — email alex@atlasstrategy.co.uk.

We may update these terms from time to time. The “last updated” date at the top of this page is the date of the most recent revision. Material changes affecting active clients are notified in writing under the signed Client Services Agreement.